C&CS 09/05/17

I have changed a little my introduction :

The topic of my Final Major Project is «Eclecticism» and as my specialism is fashion promotion, I will focus on the fashion industry. I am interested in how fashion collections are created, how fashion designers and artists work, and what inspires them to create their collections. To begin, I will research how exactly eclecticism is incorporated into collections by focusing on the following aspects:

Approach: patterns, prints

I will concentrate on patterns and prints in fashion. Patterns – from traditional to abstract – attract people. Why does that happen? Is the pattern or print an expression of personality?

How do designers create patterns, or where do they find them? We need to understand this, because patterns are an important element of eclectic style.


I want to explore the creative side of pattern use by designers. This will include studying the inspiration and meanings behind patterns and their inspiring influence on seasonal collections, as well as the technical side. Fashion is closely connected with art, and, often, the collections of artists from different periods turn into catalyst for imaginative, fashionable pattern or print design.

I mixed my opinion with a pharafrasing from book. from Book Khristian A. Howell (July 15, 2015). Color and Pattern: 50 Playful Exercises for Exploring Pattern Design. Beverly, MA 01915: Lockport.

I asked myself; what is eclecticism in fashion? I think it is a mix of textures and colours; a combination of diverse, variegated styles combined. Colours and patterns attract customers to garments which fuels sales. These two elements are vital – first impressions will either attract or repel a consumer from a product. Color and pattern have the power to elicit an instant emotional attachment to an item. Often, this attachment can dictate the consumer’s choices in a market full of similar, competing products. We all like to own items that feel like an expression of who we are. The resurgence of print and pattern in all facets of design has given the consumer a myriad of ways to specifically assert a fierce sense of identity and personality. ( pharafrasing from Book Khristian A. Howell (July 15, 2015). Color and Pattern: 50 Playful Exercises for Exploring Pattern Design. Beverly, MA 01915: Rockport. page of impact of pattern design).

When I wrote my opinion about  why do patterns and prints attract the buyers? 

Studying the dynamics of the fashion industry, I can suggest that there is an element of playfulness when it comes to self-expression. In his or her everyday life an adult has nowhere to “play”; buying goods and choosing clothing can be a field for this sense of youthful experimentation. I don’t think it is enough just to offer a well-cut dress or suit. For this process to prove fulfilling for a customer, the seller must create the effect of quest or discovery, which can increase customers’ enjoyment, excitement and gratification. This level of emotional payoff and engagement with the product inspires brand loyalty and fuels sales. In this case, patterns and prints embellish, inspire and appeal emotionally to consumers and can play an important role in their engagement with fashion products.

Patterns and prints enable buyers to discover their own style or image:

1) Personal style. All people are different, while there is a limited number of apparel models: trousers, skirt, blouse, shirt, jacket, coat. While the cut of clothing allows us to take into account the physiological characteristics of the customers, the patterns and prints appeal to their psychological needs.

2) Prints and patterns, if correctly selected, allow the correction of shortcomings or peculiarities of the buyers’ shapes.

3) Prints and patterns allows one’s self-expression through and due to the clothing. In my opinion, such trendy thing as a tattoo took a lot from the fashion. After all, tattoos are actually prints and patterns as well, but just placed on the body. However, their relevance in fashion is much higher, as they let you change, select, and combine more often.

When I found a good information about why patterns are beguiling in a book Jude Stewart (2015). Patternalia. New York, London : Bloomsbury. p2-3.). This is important to know, because designers create patterns, and customer buy these pattern and there is a reason why.

What makes pattern so persistently beguiling? Each pattern starts with an abstract formula: a figure, a plane, and a few rules about spacing, repeating or interconnecting the figures. Observed up close, it is a pleasure to unravel a pattern’s signature, to reverse-engineer how it is made. Its ability to grow and grow- its whiff of infinity alters. Writ large, a plane of surging dots or speeding lines seems to slow down, recede.



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