FP Secondary Research 23/01/17

I continued my secondary research by exploring &otherstories official website and social media accounts.

Brand has accounts in 6 social media : Facebook,Instagram,Pinterest,Twitter,Youtube and Tumblr.

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Also I found many articles on popular websites like Vogue,Elle and Buro24/7, where they have publishes information about new &other stories collaborations and new stores. I think that thanks to these articles many people known about new collections,because , nowadays websites are so haunted and more people visited &otherstories stores for see,try and maybe to buy clothes from brand’s collaborations.

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The layout of the &otherstories website is colorful and well presented. It is very easy to use as well. The home page looks like moodboard and color board . You can also see what’s new on and you can view the quick detail and the price of its overall look by simply clicking on the image.

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On the website you can clearly see the details of the products like price,size,color,detail of the fabric,how, it is going to sit on the body. Which will give the customer general idea how the clothes going to sit on their body.

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