Contextual Studies Seminar 4 – POP ART 04/10/16

The influence of POP ART in fashion.

Pop art originated in the 1950s and 1960s as a movement that challenged traditional fine art practices by introducing mass cultural themes from comics, movies, advertisements and news.

In today’s world of mass consumption, pop art has become one of the most influential art movements in contemporary culture. Fashion designers soon adopted pop art’s boldness, pop-culture aesthetic and  the desire to democratise fashion and make it more accessible to the masses.Pop art employed familiar mass culture imagery from advertisements to other banal objects, wrapping it into sensational and bold color combinations.Pop artist introduced a bright palette of colors and print definition form, which were used as the inspiration by many designers at that time and onwards.

The 1960s saw the first example of a fashion collection openly inspired by pop art.  Yves Saint Laurent’s Autumn/Winter 1966-67 Pop Art Collection is a striking example of how beautiful the hues of an artist (in this case Tom Wesselmann) can look on clothes. The designer thought that fashion should be accessible to everybody, and the collection was a huge success.

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Andy Warhol is probably the first major pop art icon to become the influential figure in the fashion world. He started his career as a fashion illustrator, working for the magazines like GlamourMademoiselle, and even Vogue. He was also one of the first artists to turn his art into fashion items.

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Moschino used pop-art extensively in their designs, in the 80s – and still do now. The new, liberated, career woman was powerful, educated, ironic and dressed accordingly. She refused the fashion system and stated that good taste doesn’t exist. Open references to pop art, funny statements, consumerism-inspired accessories and wit decorated her clothes.

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Prada’s oversized portraits, inspired by pop art, graced her recent Spring collection and made the collection fun. The color-blocked designs are reminiscent of the works of Pop Artists Andy Warhol and Roy Lichtenstein.

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Takashi Murakami 

Murakami is one of the most successful contemporary Japanese artists in today’s creative scene, working very closely to the pop art style. The source of his inspiration – the culture of manga and anime. His interest in fashion and modern pop art culture resulted in a collaboration with Marc Jacobs for a line of handbags and other accessories for Louis Vuitton when Jacobs was creative director.

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Todays trends are probably one of the best indicators to tell that pop art is still popular today as in the past century.

Christian Dior

Raf Simons’ fall 2013 collection for Christian Dior, which was inspired by the pop art of Andy Warhol. We can see good example of streamlined pop art in 21st century. It is more minimal and simple, but still memorable and bold, but in another way.

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